Shelmerdine's desire to stay close to the creative visual process led him to directing. Over the course of his 10-year directing career, he has created an impressive and eclectic body of work including commercials, music videos and short films. An impeccable directing, in addition to breaking ground in the realm of virtual reality, his films have been screened and awarded all over the world, including Epica Awards, D&AD, CLIO Awards, London International Awards etc.
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