The canadian Michael Clowater quickly became a prominent writer and creative before stepping behind the camera to direct. His campaigns show off a wry sense of humour and an observational eye, which means each shot, is meticulously thought out.
War Child - Mother's Sacrifice
Jif - Brian
ETF - Even The Smart Can Get Smarter
Ikea - Director's Cut
JIF - Peanut Butter First Time Every Time
Cheerios - Dadhood
WWF - The Lazy Environmentalist